Privacy Policy – Emeralds Furniture

Your Privacy, Our Commitment

At Emeralds Furniture, we handle your personal information with the same care and discretion we bring to every piece we curate. This policy explains exactly what we collect, why, and how we protect it.

Last updated: April 2026. This Privacy Policy applies to all users of the Emeralds Furniture website, online store, and related services. By using our platform, you agree to the terms outlined below.

01 — Who We Are

Emeralds Furniture is a luxury home furniture brand based in Egypt, operating through our online store at emeraldsfurniture.com and, soon, our flagship showroom in New Cairo. We are the sole data controller responsible for the personal information you share with us.

We take your privacy seriously — not as a legal obligation, but as a reflection of the trust you place in us when you invite us into your home. Every decision we make regarding your data is guided by one principle: your information serves you, not us.

Transparency — We tell you exactly what data we collect and why — no hidden clauses, no vague language.

Minimal Collection — We only collect what is genuinely necessary to serve you. Nothing more is stored.

Full Control — You may access, update, or request deletion of your data at any time — no questions asked.

02 — Information We Collect

We collect information in two ways: information you provide to us directly, and information collected automatically when you use our website.

Information You Provide: When you place an order, make an enquiry, or contact our team, you may share your full name, email address, phone number, delivery address, and payment details. We also collect any preferences or notes you include with your order or consultation request.

Information Collected Automatically: When you browse our website, we may automatically collect your IP address, browser type, device information, pages visited, and session duration. This data is used solely to improve your browsing experience and diagnose technical issues.

03 — How We Use Your Data

Your personal information is used only for purposes directly related to the service we provide you. We do not engage in data profiling, sell your data to third parties, or use your information for purposes you have not consented to.

To process and fulfil your furniture orders and delivery arrangements
To respond to enquiries, consultation requests, and after-sales support
To send order confirmations, delivery updates, and service notifications
To personalise your experience and remember your preferences across visits
To send marketing communications — only with your explicit consent, and only from Emeralds Furniture
To improve our website, collections, and overall customer experience
To comply with legal obligations and resolve any disputes that may arise

04 — Cookies & Tracking

Our website uses cookies — small text files stored on your device — to enhance your browsing experience and understand how our site is used. We use four categories of cookies:

Essential Cookies — Required for the website to function correctly, including your shopping cart, secure checkout, and session management. These cannot be disabled.

Analytics Cookies — Help us understand how visitors interact with our website — which pages are most visited and where improvements are needed. All data is anonymised.

Marketing Cookies — Used to deliver relevant advertisements and offers. These are only activated with your explicit consent and can be withdrawn at any time via your browser settings.

Preference Cookies — Remember your settings and choices — such as language, currency, and saved items — so you don’t have to re-enter them on every visit.

You may manage or disable non-essential cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

05 — Data Sharing

We do not sell, rent, or trade your personal information. We share your data only with trusted service providers who assist in delivering our service to you — and only to the extent necessary for that purpose.

Delivery partners — to coordinate white-glove delivery and professional installation at your address
Payment processors — to securely handle transaction data. We do not store full card details on our servers
Email & CRM platforms — to send order updates and service communications
Website analytics providers — using anonymised, aggregated data only
Legal authorities — only where required by Egyptian law or a valid court order

All third-party partners are contractually required to handle your data in accordance with applicable privacy standards and may not use it for any purpose beyond what we specify.

06 — Data Security & Retention

We implement industry-standard security measures to protect your personal information from unauthorised access, disclosure, or misuse — including encrypted connections (SSL/TLS), secure payment gateways, and restricted internal access to customer data.

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order records are typically retained for a period of five years in accordance with commercial regulations. You may request early deletion at any time — see Section 07.

07 — Your Rights

As a valued customer of Emeralds Furniture, you have full rights over your personal data. We are committed to honouring every request promptly and without undue delay.

Right of Access — Request a full copy of the personal data we hold about you at any time.

Right to Rectification — Ask us to correct any inaccurate or incomplete information we hold about you.

Right to Erasure — Request deletion of your personal data, subject to any legal obligations we are required to meet.

Right to Object — Opt out of marketing communications or object to specific uses of your data at any time.

Right to Portability — Receive your data in a structured, machine-readable format for transfer to another service.

Right to Withdraw Consent — Withdraw any consent you have previously given, at any time, without affecting past processing.

To exercise any of the above rights, please contact us using the details in Section 08. We will respond within 14 business days.

08 — Contact & Updates

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is handled, please do not hesitate to reach out to our team directly. We are available seven days a week.

We may update this Privacy Policy from time to time to reflect changes in our services or legal requirements. The date at the top of this page will always reflect the most recent revision. We encourage you to review this page periodically.

Email: info@emeraldsfurniture.com Phone / WhatsApp: (20) 120 4027 444 Showroom: New Cairo — Opening Soon Response Time: Within 14 business days

Privacy Policy